Anchal Rathi
About Anchal Rathi — marketing, technology and dataMonaco — website development, SEO, CRM and analyticsDelhi — experience in SEO, PPC and digital growthGrenoble École de Management — digital marketing and data analytics in ParisData reports — campaign data turned into clear insights

A Digital Marketer and Data Analyst

I'm a marketing professional with 2+ years of experience across digital marketing, SEO, CRM, website development, paid campaigns and business development.

I focus on improving digital visibility, generating better leads and using data to understand what is working and where businesses can improve.

  • Paris, France
  • Open to opportunities
Anchal Rathi
About Me

Marketing, Data & Growth

I'm currently pursuing an MSc in Digital Marketing & Data Analytics at Grenoble École de Management.

My experience combines both the creative and analytical sides of marketing. I have worked on SEO, CRM management, website development, marketing campaigns, lead generation and performance analysis.

I like working on real business problems, understanding what needs improvement and finding practical ways to create measurable results.

01 / Education

Education

Grenoble École de Management

MSc Digital Marketing & Data Analytics

Bac+5

2025 — 2027 · France

Developing expertise in Digital Marketing, SEO, Power BI, SQL, Python and Marketing Analytics.

Delhi School of Business

Post Graduate Diploma in Management (PGDM)

Marketing and Data Analytics

2022 — 2024 · Delhi, India

Postgraduate programme focused on marketing strategy, consumer behaviour, market research, digital marketing and data analytics.

University of Delhi

Bachelor of Commerce (B.Com)

2019 — 2022 · Delhi, India

Undergraduate programme covering commerce, accounting, economics and business fundamentals.

Additional

Languages

  • English — C1
  • French — B2

Certifications

  • Inside LVMH — Creation & Branding
  • Google Analytics Certification
  • Advanced Internet Marketing Training Program

Achievements

  • NCC C Certificate
  • District Gold Medal — Discus Throw
  • National Silver Medal — Discus Throw
02 / Experience

Work Experience

My experience spans digital marketing, SEO, CRM, website development, paid campaigns and business development across different industries and markets.

01

Latina S.A.M.

Marketing Intern

Monaco

March – August 2026

Worked across digital marketing, CRM, website development and analytics. I designed and built the Latina S.A.M. corporate website on Shopware, working on page structure, content and navigation. I also worked on SEO for the Wine & Spirits Europe website, improving search visibility from 14% to 56%.

Alongside this, I managed HubSpot CRM, created marketing campaigns and spot offers, and built a Power BI dashboard to track leads and campaign performance. Campaign activity increased from 73 sends to 3,716, with weekly open rates reaching 84.2%. I also managed LinkedIn content to improve the company's digital presence and support B2B outreach.

02

FirstMeridian Global Services

Management Executive

Noida, India

July 2024 – July 2025

Focused on lead generation, client acquisition, CRM and business development. Through targeted LinkedIn outreach, I generated 40 clients and converted 16, contributing to a 35% increase in revenue.

I also helped improve lead quality by 50% and profit margins by 30%, while supporting business development activities for brands including Estée Lauder, Amazon and Mokobara.

03

S.S. Beverages

Digital Marketing Intern

Delhi, India

January – June 2024

Worked on SEO, keyword research, backlinks, PPC and digital advertising. I developed on-page and off-page SEO strategies that helped increase organic traffic by 40% and improve overall search visibility.

I also worked on Google Ads and Facebook Ads, contributing to a 15% increase in website traffic.

03 / Problems I've Solved

Problems I've Solved

01

Improving Search Visibility

A website had limited organic visibility. Through SEO improvements, keyword optimization and content work, I helped increase search visibility from 14% to 56%.

02

Making CRM Data Easier to Understand

Marketing and lead data needed better organization and tracking. I used HubSpot CRM and Power BI to create clearer reporting around leads, campaigns and follow-ups.

03

Building a Stronger Digital Presence

I created a corporate website on Shopware, organizing the content, structure and navigation to give the company a clearer online presence.

04

Generating Better Leads

Through targeted LinkedIn outreach and CRM management, I helped improve lead quality by 50% while supporting client acquisition and revenue growth.

04 / Skills & Expertise

Skills & Expertise

My toolkit reflects the different sides of my experience — marketing, technology, sales and analytics.

Marketing & Growth

  • SEO
  • SEM
  • PPC
  • Data Analysis
  • Google Analytics 4 (GA4)
  • LinkedIn Marketing
  • Facebook Ads
  • Google Ads
  • Inside Sales
  • Pre-sales

CRM & Operations

  • HubSpot CRM
  • Email Marketing
  • Marketing Campaigns
  • Lead Management
  • Campaign Reporting
  • B2B Lead Generation
  • LinkedIn Outreach
  • Business Development

Website & Content

  • Shopware
  • Website Development
  • WordPress
  • Website Structure
  • Content Organisation
  • Landing Pages
  • HTML
  • CSS
  • CMS
  • UX / UI Design
  • Canva
  • CapCut
  • Notion

Data & Analytics

  • Power BI
  • GA4
  • Data Analysis
  • Excel
  • SQL
  • Python
  • Marketing Analytics
  • Dashboard Development
  • KPI Reporting
05 / What I Bring

What I Bring

I combine digital marketing with data and business thinking. My strength is not only creating campaigns or content, but also understanding how those activities contribute to leads, engagement, traffic and business growth.

01Improve online visibility through SEO
02Generate and manage qualified leads
03Build and optimize CRM processes
04Create and manage digital campaigns
05Analyze marketing performance
06Build dashboards for better decision-making
07Improve websites and digital customer journeys
Let's connect

Turning marketing ideas into measurable growth.

I'm interested in opportunities where I can combine marketing, technology and data to solve business problems and create measurable results.

Based in Paris and comfortable working in international and multicultural environments.